Web Survey Bibliography
Previous studies suggest different response format ariations (e.g., order of response options) produce different effects in different cultures. In addition, there are cultural variations in the use of extreme response options and acquiescence. Combined, these effects could produce quite different distributions when comparing results of satisfaction measures across countries. This study investigates the effects of horizontally flipping response scales in online consumer surveys across three different countries, China (n=1896), Japan (n=1222), and the United States (n=3673). Given the strong left-right orientation in Western societies, we expected stronger effects for the U.S. than for China and Japan. Users who opted into a survey linked from the Google Maps interface were presented with either one of two seven-point satisfaction ratings; ‗extremely satisfied‘ to ‗extremely dissatisfied‘ or ‗extremely dissatisfied‘ to ‗extremely satisfied.‘ Findings point to a higher selection rate for the first response options across all three countries, yielding higher rates of satisfaction when the positive response is presented first. The effect on the negative end of the scale (‗extremely dissatisfied‘) appears to be similar across all three countries. However, in China and Japan the effect of response order is also apparent on the positive end of the scale (‗extremely satisfied‘), while the effect in the U.S. is considerably smaller. We report on the detailed results and discuss the implications for conducting cross-national or cross-cultural research.
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Web survey bibliography - 2011 (358)
- Comments on the paper - Geetha Garib: Perceived diversity among employees; 2011; Vehovar, V.
- Framing Effects and Expected Social Security Claiming Behavior; 2011; Brown, Je., Kapteyn, A., Mitchell, O. S.
- Framing Effects and Expected Social Security Claiming Behavior; 2011; Brown, Je., Kapteyn, A., Mitchell, O. S.
- Building an Online Immigrant Panel: Response and Representativity; 2011; Scherpenzeel, A.
- Effects of Incentives and Prenotification on Response Rates and Costs in a National Web Survey of Physicians...; 2011; Bonham, V., Day, B., Dykema, J., Sellers, S., Stevenson, J.
- Nonsampling errors in dual frame telephone surveys ; 2011; Brick, J. M., Flores Cervantes, I., Lee, S., Norman, G.
- Measurement invariance in training evaluation: Old question, new context; 2011; P., Gissel, A., Stoughton, J. W., Whelan, T. J.Clark, A. P.
- Towards Usage of Avatar Interviewers in Web Surveys; 2011; Jans, M., Malakhoff, L.
- Measurement Error in Mixed Mode Surveys: Mode or Question Format?; 2011; de Leeuw, E. D., Hox, J.
- Toward a Benefit-Cost Theory of Survey Participation: Evidence, Further Tests, and Implications; 2011; Singer, E.
- Using Community Information and Survey Methodology for Bias Reduction to Enhance the Quality of the...; 2011; Harvey, J., Prabhakaran, J., Spera, C., Zhang, Zh.
- Response Quantity, Response Quality, and Costs of Building an Online Panel via Social Contacts.; 2011; Toepoel, V.
- The Influence Of The Direction Of Likert-Type Scales In Web Surveys On Response Behavior In Different...; 2011; Keusch, F.
- An Injured Party?: A Comparison of Political Party Response Formats in Party Identification.; 2011; Schwarz, S., Barlas, F. M., Thomas, R. K., Corso, R. A., Szoc, R.
- An Injured Party?: A Comparison of Political Party Response Formats in Party Identification.; 2011; Schwarz, S., Barlas, F. M., Thomas, R. K., Corso, R. A., Szoc, R.
- Asking Sensitive Questions: Do They Affect Participation In Follow-Up Surveys?; 2011; Schaurer, I., Struminskaya, B., Kaczmirek, L., Bandilla, W.
- Designing Questions for Web Surveys: Effects of Check-List, Check-All, and Stand-Alone Response Formats...; 2011; Dykema, J., Schaeffer, N. C., Beach, J., Lein, V., Day, B.
- Differential Sampling Based on Historical Individual-Level Data in Online Panels.; 2011; Kelly, R. H.
- Web Survey Live Validations - What Are They Doing?; 2011; Crawford, S. D., McClain, C.
- Comparing Numeric and Text Open-End Responses in Mail and Web Surveys.; 2011; Olson, K., Smyth, J.
- Effects of Response Formats when Measuring Attitudes in Consumer Web Surveys Across Markets.; 2011; Couper, M. P., Nunge, E.
- Re-Examining the Validity of Different Survey Modes for Measuring Public Opinion in the U.S.: Findings...; 2011; Ansolabehere, S., Fraga, B., Schaffner, B. F.
- How to Survey All 14 000 Swedish Local Political Representatives And Get 10 000 Responses.; 2011; Gilljam, M., Granberg, D., Holm, B., Persson, M.
- Measuring User Satisfaction in the Lab: Questionnaire Mode, Physical Location, and Social Presence Concerns...; 2011; Jans, M., Romano, J. C., Ashenfelter, K. T., Krosnick, J. A.
- Interactive interventions in web surveys can increase response accuracy.; 2011; Conrad, F. G.
- Impact on Data Quality of Making Incentives Salient in Web Survey Invitations.; 2011; Zhang, Che.
- Effects of Mode and Incentives on Response Rates, Costs, and Response Quality in a Mixed Mode Survey...; 2011; Stevenson, J., Dykema, J., Kniss, C., Black, P., Moberg, P.
- Effects of Differential Incentives on Response Rates in Four Countries for a Web-based Follow Up Survey...; 2011; McSpurren, K.
- Completing Web Surveys on Cell-enabled iPads.; 2011; Dayton, J., Driscoll, H.
- The Social Aspect of the Digital Divide; 2011; Johnson, E. P.
- Which Technologies Do Respondents Use in Online Surveys – An International Comparison?; 2011; Kaczmirek, L., Behr, D., Bandilla, W.
- Matrix Questionnaire Design to Reduce Measurement Error; 2011; Peytchev, A., Peytcheva, E.
- Race-of-Virtual-Interviewer Effects; 2011; Conrad, F. G., Schober, M. F., Nielsen, D.
- Which Web Survey Respondents Are Most Likely to Click for Clarification?; 2011; Coiner, T., Schober, M. F., Conrad, F. G.
- Providing Clarifying Instructions in a Web Survey; 2011; Redline, C. D.
- Does social desirability compromise self-reports of physical activity in web-based research?; 2011; Crutzen, R., Goeritz, A.
- Use of new technologies in social research: Self-administered mobile surveys; 2011; Bosnjak, M.
- An Alternative to the Response Rate for Measuring a Survey's Realization of the Target Population; 2011; Skalland, B.
- Should I Stay or Should I go: The Effects of Progress Feedback, Promised Task Duration, and Length of...; 2011; Yan, T., Conrad, F. G., Tourangeau, R., Couper, M. P.
- Internet-Based Follow-Up Questionnaire for Measuring Patient-Reported Outcome after Total Hip Replacement...; 2011; Rolfson, O., Salomonsson, R., Garellick, G., Dahlberg, L. E.
- Nonresponse in Web Surveys ; 2011; Lozar Manfreda, K., Berzelak, N., Vehovar, V.
- Kids' Life and Times: using an Internet survey to measure children's health-related quality...; 2011; Lloyd, K.
- Features of the Z-scoring method in graphical two-dimensional web surveys: the case of ZEF; 2011; Selkaelae, A., Ronkainen, S., Alasaarela, E.
- Can Verbal Instructions Counteract Visual Context Effects in Web Surveys?; 2011; Toepoel, V., Couper, M. P.
- Can Internet surveys help us understanding allergic disorders? – results from a large survey in...; 2011; Kalogeromitros, D., Psaltopoulou, T., Makris, M., Koti, I., Chliva, C., Stefanadi, E., Hatziagelaki,...
- Development and Pilot Testing of an Internet-Based Survey Instrument to Measure the Alcohol Brand Preferences...; 2011; Siegel, M., DiLoreto, J., Johnson, An., Fortunato, E. K., DeJong, W.
- Can web surveys provide an adequate alternative to phone and face to face surveys?; 2011; Bethlehem, J.
- Online qualitative approaches: an appraisal; 2011; Parker, Ke.
- E-survey (surveys based on e-mail & web) Analysis and identification of cold responsive proteins in...; 2011; Sodabeh, J.-G., Ferdous, R.-J., Lello, Z., Ghasem, K., Ghasem, H. S., Gholipoori, A., Siroos, M., Sajjad...
- Development of a web-based survey system for evaluating affective satisfaction ; 2011; Cho, Y., Han, S. H., Kang, S., Park, J.